I’m not a big fan of Jigga, but he comes with a solid verse.
Listeners are pummelled straight away with pre release singles ‘I Got the Keys’ featuring Future and Jay Z and ‘For Free’ a solo effort from Drake. Now let’s examine the project in (rough) chronological order. Nowhere can they be found on ‘Fuck Up the Club’, and on ‘Pick These Hoes Apart’ Jeezy advises the listener to ‘love em with your mind and never with your heart.’ However, there a few ‘major keys’ to be grafted from the messages of these songs. That said, the trap heavy beats are booming, especially on ‘Fuck Up the Club’ which serves well as a club anthem. According to Pitchfork, these are the weakest tracks on ‘Major Key’, disparaged by their writer ‘Kris ex’ as “pitched directly at the ignorant, misogynist, and unwoke.” To a degree that’s a correct analysis. Kodak Black’s verse is adolescent and jarring… he is only 19 years old, but his lyrics are incredibly vulgar and disgusting. For me as a listener, they served as ‘gateway drugs’ for the admittedly better cuts on the album. The first tracks I listened to on the project were ‘Fuck Up the Club’ and ‘Pick These Hoes Apart’. This time round, the particular theme is centred on major keys -a term popularised on Khaled’s Snapchat – which constitute choice pearls of wisdom coined by the man himself to help people succeed. These titles provide a thematic vessel for the contributing artists to craft the songs around.
Previous examples include the rather hilariously titled ‘Suffering From Success’ of 2013 and his last album ‘I Changed, A Lot’ of 2015. Indeed, Khaled’s manufactured celebrity through popular social media did pay dividends, scoring his first number one album in the Billboard 200 Chart.Īlong with most Khaled albums, there’s meant to be a unifying theme. In the run up to the album’s release, Khaled became a Snap Chat sensation, something that nonetheless helped promote the project in an era of declining album sales. DJ Khaled released his ninth studio album earlier this year to much fanfare.
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